Book a Consultation with Program Advisor
Get new leads by offering a free, no-pressure consultation
Book a Consultation with a Program Advisor
Education
Get New Leads
Description
The Book a Consultation with a Program Advisor Campaign is a powerful way to get new leads. People sign up to get a consultation from you to learn about your program and how it can help them with their career.
It’s an effective campaign for getting new leads who aren’t yet ready to apply for a program but are interested in taking one. It’s a great way to attract these leads when they’re at an early stage in their program discovery journey. You will then have the perfect opportunity to convince them to apply for a program.
Step 1: Google Adwords Ad
Advertise to people when they search for your type of program in your area to drive them to your Consultation Booking Page.
Step 2: Program Advisor Consultation Booking Page
On this page, people learn about your program and how it can help them with their career path. They sign up for their consultation by filling out the booking form with their contact info.
Step 3: Thank You Page
The Thank You Page confirms that people have booked their consultation successfully and that you’ll contact them shortly to schedule their consultation time.
Step 1: Google Adwords Ad
Google Adwords Ads make it easy for you to promote your program to people when they search for one on Google.
This is a pre-built Google Adwords Ad that we’ve used for our education clients. While it’s specifically for a marketing program, I’ll show you how to apply the best practices to any kind of program:
1. Ad
1Digital Marketing Program – Book a Free Consultation
2www.yoursite.com/marketing 1-800-921-016734Digital Marketing Program in Vancouver designed to help start your career.
1. Headline
In the first part of the Headline, show text that the person is likely to have entered in their Google search. This will make them feel like the Ad is personally relevant to them, and make it more likely that they’ll click. In the second part of the Headline, Book a Consultation, show a call-to-action. This tells people exactly what they will get when they click on the Ad, making it more likely for them to do so.
2. Display URL Path
The best thing to have in the Display URL Path is the keyword that the person entered on Google. This will make it super relevant for them, as it uses the exact words they were thinking of. You can do this using Keyword Insertion. In the Google Adwords builder, enter {keyword:marketing} into the Display Path field. This will make the Display Path show the keyword that the person searched for, or show marketing if Google can’t display the keyword.
3. Call Extension
Use the Call Extension to add your phone number to your Ad. This way, people can call you directly by clicking the Ad, which is especially useful for people who see your Ad while using their mobile phone.
4. Description
Describe your program in 1-2 short sentences.
2. Keywords
Top Keyword to Target:
- +digital
- +marketing program
- +Seattle
This keyword targets people who are searching for digital marketing programs in Seattle. It uses broad match modifiers for +Digital +Marketing +Seattle to target people who are specifically searching for digital marketing programs in Seattle. And it uses a broad match for program to target people who are searching for program and words similar to it like course and class.
Note: This keyword is just a starting point. For best results you should experiment with it and try similar variations.
Why are Google Adwords Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people at the moment they’re asking Google for information about educational programs in their area. This, of course, means that they’re interested in applying for your program. So you’re able to show your Ad exclusively to an audience of people that are interested in booking, which is the most effective way to advertise.
Need Help with Google Adwords?
Step 2: Program Advisor Consultation Booking Page
On this page, people sign up for their consultation to learn about your program and how it can help them down their career page. The page has two jobs:
1. Persuade visitors to book a consultation:
The page’s primary job is to persuade visitors to book a consultation. It does this first and foremost by making it easy to book by having the booking form at the top of the page.
The page is also filled with a number of sections to persuade them to book a consultation: It uses the word “Free” in the subheadline and call-to-action button, which is the most enticing word you can use. It also has sections to highlight the benefits and details of your program, as well as one for a graduate testimonial.
2. Pre-qualify them to apply for your program:
The page introduces them to your institution and the aspects, and benefits, of your program. And by saying “Yes, I want a consultation” they are pre-qualifying themselves to trust you and apply for your program in the future.
Program Advisor Consultation Booking Page Sections
1. Top Bar
Show your institution’s logo and phone number so people can call you right from the page.
2. Hero Unit
- Headline
The headline tells people the name of your program. This allows them to immediately see what your program is and what it’s about.
- Subtext
Tell people about your program and how it can help them in 1-2 sentences.
- Subheadline
The subheadline is the call-to-action. It tells people what to do.
3. Program Highlights
Showcase the main highlights of your program and institution’s services in a way that visitors can quickly scan and digest.
4. Program Details
Give more in-depth details on your program to answer any basic questions they may have about it. This will help alleviate their concerns and make them feel safe and informed enough to book a consultation.
5. Graduate Testimonial
Display social proof of the quality of your program with a graduate testimonial. This builds trust in people and makes them feel comfortable booking a consultation with you.
6. About Your Institution
Discuss your experience and expertise to show visitors that your institution is trustworthy and reputable.
7. Location & Contact Details
Show your institution’s address and phone number. This shows visitors that you’re real and legitimate, which is always important to do on the internet.
Step 3: Thank You Page
After a person books their consultation and clicks the Call-to-Action button on the Program Advisor Booking Page, they’re taken to the Thank You Page. There, we give them a thank you message to confirm they’ve booked, and a message to tell them what will happen next.
Thank You Page Sections
Top Bar
Show your logo and phone number so people can call you right from the page if they have any questions about your program.
Thank you Message
Thank people for booking and tell them what will happen next: One of your advisors will contact them shortly to schedule their free consultation.
How to Create this Campaign in Wishpond
The Book a Consultation with a Program Advisor Campaign is available for free on any plan in Wishpond. Here’s how to use it:
- Sign up for a Wishpond account.
- Select Education as your Industry
- In the Campaigns Dashboard, click on Book a Consultation with a Program Advisor.
- This will take you to the Campaign Builder where you can edit the Program Advisor Consultation Booking Page and Thank You Page. They will look exactly the same as they do above, and you’ll be able to edit and style them however you like.
- Publish your Campaign to your website or a wishpond.com URL.
- Create your Google Adwords Ad and set the Ad’s Destination URL to the Campaign URL.
