Step 1: Facebook Ad

Facebook Ads allow you to target people who are interested in your products to drive them to your Giveaway Page.

Below is a pre-built Facebook Ad and Target Audience that we use for one of our clients.

• 1. Ad

  

  Text

  Start with a short, exciting sentence to pull people in. Then show a call-to-action to tell them to Enter now for a chance to WIN. Then show the aspects of the grand prize in a bullet list, with eye-catching emojis, so it’s easy for them to read. And finish by tell them that the contest ends soon to create a sense of urgency.

  Image

  Use an exciting, eye-catching image with a red border. In our experience, this kind of image with a colorful border is what will stop people when they’re scrolling in the Facebook Newsfeed and read your Ad. And show a text headline in the image. This will get people reading your Ad right away.

  Headline

  This headline format, WIN [PRIZE]!, does a great job of immediately drawing people in and exciting them. Having WIN in all-caps draws people’s attention to it. They’ll then see what the prize is that they can win, which gets them excited and keeps them reading all the way to the end – where the Call-to-Action is for them to click.

  Newsfeed Link Description

  Provide a sentence or two with some extra details about your company.

  Call-to-Action

  This is the button people click on the Ad to be taken to your Campaign.

  Facebook only gives you a few options for this. For Giveaway Campaigns like this one, Learn More performs best as none of the other options are applicable for it.

• 2. Target audience

  Here’s the targeting we recommend:

  Interests/Behaviour Targeting

  For Ecommerce stores, the best people to target are those who are interested in brands similar to yours. For example, if you sell jewelry, target people interested in Tiffany & Co. and Harry Winston.

  You can also target interests that your product can be used for. For example, if you sell camping products, then target people who are interested in camping.

  Age, Gender, Language and Location Targeting

  Age, Gender, Location and Language targeting should reflect who your most common customers are. If you generally sell to people in their 20’s and 30’s, then you should target people in that age group. If you’re unsure which Location to target, we recommend targeting people who live in all areas you ship to.

  Why are Facebook Ads effective for this Campaign?

  The reason they’re effective is because they’re shown to people who are interested in your products. Facebook is great at knowing people’s interests based on their behavior, which is what makes their Ad targeting so effective.

  Google Adwords, on the other hand, don’t work well for giveaways. This is generally because people don’t search on Google for giveaways. And the ones who do search for giveaways are just people who are interested in winning something free, not specifically in your products.

Step 2: Giveaway Page

The Giveaway Page is where people enter the Giveaway. It has two jobs:

• 1. Make it easy for people to enter the giveaway:

  The entry form is right at the top of the page so people can immediately see it. And the title and sub-title directly explains what a person should do on the page: Enter to win a gift card for your ecommerce store.

• 2. Build interest in your ecommerce store and most popular products:

  The page includes several sections to highlight your products and tell people about your ecommerce store and brand. This builds people’s interest in your products and brand, and makes it easy to follow-up after the giveaway ends to drive new orders.

Giveaway Page Sections

Step 3: Thank You Page

When a person fills out the entry form on the Giveaway Page, they’re sent to the Thank You Page. Here we show entrants a thank you message to confirm they’ve entered, a message that tells entrants when the winner will be selected and provide the share, follow and refer-a-friend buttons so they can continue to earn bonus entries.

How to create this Campaign in Wishpond

The Gift Card Giveaway Campaign is available for free on any plan in Wishpond. Here’s how to use it:

1. Sign up for a Wishpond account.
2. Select Ecommerce & Retail as your Industry
3. In the Campaigns Dashboard, click “View More”, then scroll down and choose Gift Card Giveaway.
   • This will take you to the Drag-and-Drop Campaign Builder where you can edit the Giveaway Page and Thank You Page. They will look exactly the same as they do above, and you’ll be able to edit and style them however you like.
4. Publish your Campaign to your website, Facebook Page or a wishpond.com URL.
5. Create your Facebook Ad and set the Ad’s Destination URL to the Campaign URL.