Landing Pages: 500 Strategies, Ideas & Examples
Learn everything there is to know about creating, optimizing and getting the most out of your businesses’ landing pages.

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Introduction
Landing pages are often the first impression your prospective customer gets. They’re the face of your business.
In this guide, we’ve brought together everything we’ve ever learned about creating and optimizing landing pages. We’ve compiled hundreds of examples, best practices, design tips, psychology and inspirational case studies.
We hope you find this value in this resource and use it to give your own landing page campaigns a generous lift.

James Scherer
Content Editor

Nick Steeves
Chief Product Officer

Jordan Lore
Content Writer
Landing Page Tips: 100 Best Practices, Ideas & Examples
This is the best place to start. In Landing Page Tips: 100 Best Practices, Ideas & Examples you’ll learn the best overall strategies to get your landing page strategy up and running.
Strategies
- AIDA
- QUEST
- X Lessons I Learned from [Person or Unusual Experience]
- UPWORDS Formula
- String of Pearls
- Open Loops (Zeigarnik Effect)
- One Call-to-Action Maximum
- Create Urgency by Setting a Deadline
- Speak to the Lizard Brain
Landing Page Design: 100 Strategies, Ideas and Examples
The design of your landing page is the difference between an optimized page and a flop. Learn 100 of the top strategies and see examples from the leading businesses.
Examples
- PAS
- Continuation & Directional Cues
- Continuation & Directional Cues
- Mobile Optimization
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