Lead Generation is the art and science of getting a person to give you their first big ‘Yes’: Trusting you enough to provide you with their personal contact information in exchange for your valuable offer.
And while you can read case studies that show people racking up lead lists in the 100,000’s, generating even one lead is not a trivial endevour. You need to build trust and confidence with every single person who visits your website in order to convert them from an anonymous visitors, to an identified, captured lead.
In this guide, we’ve brought together everything we’ve ever learned to create a complete resource for everything you need to know about lead generation.
We hope you find this value in this resource and use it to give your own lead generation campaigns a generous lift.
James Scherer
Content Editor
Nick Steeves
Chief Product Officer
Jordan Lore
Content Writer