Step 1: Google Adwords Ad

Google Adwords Ads make it easy for you to promote your B2B solution to people when they search for it on Google.

This is a pre-built Google Adwords Ad that we’ve used for our own B2B solution:

• 1. Ad

  1Easy Landing Page Builder – Signup for a 14-Day Free Trial

  2Adwww.yoursite.com/free-trial 1-800-921-01673

  4

  Wishpond’s Drag-and-Drop Builder makes it easy to create beautiful landing pages.

  1. Headline

  In the first part of the Headline, show text that the person is likely to have entered in their Google search. This will make them feel like the Ad is personally relevant to them, and make it more likely that they’ll click. In the second part of the Headline, Signup for a 14-Day Free Trial, show a call-to-action. This tells people exactly what they will get when they click on the Ad, making it more likely for them to do so.

  2. Display URL Path

  The best thing to have in the Display URL Path is the keyword that the person entered on Google. This will make it super relevant for them, as it uses the exact words they were thinking of. You can do this using Keyword Insertion. In the Google Adwords builder, enter {keyword:free-trial} into the Display Path field. This will make the Display Path show the keyword that the person searched for, or show free-trial if Google can’t display the keyword.

  3. Call Extension

  Use the Call Extension to add your phone number to your Ad. This way, people can call you directly by clicking the Ad, which is especially useful for people who see your Ad while using their mobile phone.

  4. Description

  Describe your solution in 1-2 short sentences.

• 2. Keywords

  Top Keywords to Target:

  • +landing
  • +page
  • +builder

  This keyword targets people who are searching for landing page builders. It uses broad match modifiers for +landing +page +builder to target people who are specifically searching for landing page builders.

  Note: This keyword is just a starting point. For best results you should experiment with it and try similar variations.

  Why are Google Adwords Ads effective for this Campaign?

  The reason they’re effective is because they’re shown to people at the moment they’re asking Google for information about your solution. This, of course, means that they’re interested in purchasing your solution. So you’re able to show your Ad exclusively to an audience of people that are interested in what you offer, which is the most effective way to advertise.

Step 2: Booking Page

The Free Trial signup page acts as a stepping stone to get people to sign up for a free trial. On it, people are shown the features and benefits of your solution are only asked for their email address to sign up. This makes the sign up process seem easy – so many people will enter their email address right away. You can then take the visitors to your app’s full sign up page, where you may ask for a lot more information, including their billing information.

People are much more likely to finish something if they have already made progress to complete it. By asking just for email first, you’ll get more people started down the funnel to start a free trial – and more of them will finish the sign up process than if you asked for their billing information right away.

• 1. Get visitors to enter their email:

  The page’s main job is to convince people to enter their email into the form. It does this first by making it easy – by showing the email signup form at the top of the page.

  The page is filled with several sections to convince them to sign up for a free trial:

  • It tells visitors what your value proposition is right at the top
  • It shows a large screenshot of your app to get people excited to try it out
  • It has a section to showcase the features of your solution.
  • And it has a client testimonial.

  • 2. Pre-qualify them to become customers:

    The page also highlights the top features of your solution. And by saying “Yes, I want a free trial” they’re pre-qualifying themselves to trust you and buy your full solution.

  Landing Page Sections

  

Step 3: Account Creation Page

After people enter their email on the Free Trial Sign up Page they are taken to your app’s account creation page. There, people will be able to sign up for an account inside your app and start their free trial.

How to Create this Campaign in Wishpond

The Free Trial Signup Page Campaign is available for free on any plan in Wishpond. Here’s how to use it:

1. Sign up for a Wishpond account.
2. Select B2B as your Industry
3. In the Campaigns Dashboard, click on Free Trial Signup Page.
   • This will take you to the Campaign Builder where you can edit the Free Trial Sign Up Page and Thank You Page. They’ll look just the same as they do above, and you’ll be able to edit and style them however you want.
4. Publish your Campaign to your website or a wishpond.com URL.
5. Create your Google Ad and set the Ad’s Destination URL to the Campaign URL.