Step 1: Google Adwords Ad

Google Adwords Ads make it easy for you to promote your hotel/resort to people when they search for a hotel/resort in your area on Google.

This is a pre-built Google Adwords Ad that we’ve used for our clients in the Hotel/Resort Industry. While it’s built specifically for a resort in Bali, I’ll show you how to apply the best practices to any kind of hotel/resort:

• 1. Ad

  1Bali Resort – Sign Up Free for Details

  2Adwww.yoursite.com/bali-resort 1-800-921-01673

  4

  Get the ultimate luxury experience at Bali’s most beautiful resort.​

  1. Headline

  In the first part of the Headline, show text that the person is likely to have entered in their Google search. This will make them feel like the Ad is personally relevant to them, and make it more likely that they’ll click. In the second part of the Headline, Sign Up Free for Details, show a call-to-action. This tells people exactly what they will get when they click on the Ad, making it more likely for them to do so.

  2. Display URL Path

  The best thing to have in the Display URL Path is the keyword that the person entered on Google. This will make it super relevant for them, as it uses the exact words they were thinking of. You can do this using Keyword Insertion. In the Google Adwords builder, enter {keyword:bali-resort} into the Display Path field. This will make the Display Path show the keyword that the person searched for, or show bali-resort if Google can’t display the keyword.

  3. Call Extension

  Use the Call Extension to add your phone number to your Ad. This way, people can call you directly by clicking the Ad, which is especially useful for people who see your Ad while using their mobile phone.

  4. Description

  Describe your hotel/resort in 1-2 short sentences.

• 2. Keywords

  Top Keyword to Target:

  • +Bali
  • resort

  This keyword targets people who are searching for resorts in Bali. It uses a broad match modifier for +Bali to target people who are specifically searching for a resort in Bali. And it uses a broad match for resort to target people who are searching for resort and words similar to it like hotel and accomodation.

  Note: This keyword is just a starting point. For best results you should experiment with it and try similar variations.

  Why are Google Adwords Ads effective for this Campaign?

  The reason they’re effective is because they’re shown to people at the moment they’re asking Google for information about hotels/resorts in your area. This, of course, means that they’re interested in staying at your hotel/resort. So you’re able to show your Ad exclusively to an audience of people that are interested in staying at your hotel/resort, which is the most effective way to advertise.

Step 2: Sign Up Page

On the Sign Up Page, people fill out the form to get access to more information about your hotel/resort.

This leads to a lot more sales than if you just put the billing form right on this page, because it create too much commitment for people all at once. This method causes almost everyone to leave without booking a stay. Instead, by asking people to provide only their contact details first, they’re able to start the booking process with no risk. This makes it likely that many people will take this first, no-risk step, and you’ll be able to turn more of them into customers than if you tried to ask them to buy right away.

The page has two jobs:

• 1. Get people excited about your hotel/resort:

  The page includes a number of sections for you to describe the experience of staying at your hotel/resort in several ways to get them excited.

• 2. Make it easy for people to sign up:

  The signup form is shown at the top of the page so people can see it immediately when they arrive.

Sign Up Page Sections

Step 3: Thank You Page

When a person completes the sign up form, they’re then sent to the Thank You Page. On this page, they’ll see a message that thanks them for signing up, and tells them that you’ll contact them to soon with more details about your hotel/resort.

Thank You Page Sections

How to create this Campaign in Wishpond

The Get More Info on a Hotel/Resort Stay Campaign is available for free on any plan in Wishpond. Here’s how to use it:

1. Sign up for a Wishpond account.
2. Select Hotels & Resorts as your Industry
3. In the Campaigns Dashboard, click Get More Info on a Hotel/Resort Stay. This will take you to the Campaign Builder where you can edit the Sign Up Page and Thank You Page. They will look exactly the same as they do above, and you’ll be able to edit and style them however you like.
4. Publish your Campaign on your website or a wishpond.com URL.
5. Create your Google Adwords Ad and set the Ad’s Destination URL to the Campaign URL.