Free Personal Training Session
Get new leads by offering a free personal training session
Free Personal Training Session
Fitness & Health
Get New Leads
Description
The Free Personal Training Session Campaign is a great way to get new leads. On the Sign Up Page, people are asked to sign up with they contact information to get a free personal training session from you.
This enables you to attract new leads who are interested in your personal training services with a “free trial”. After they sign up, you’ll invite them for their free session, where you’ll be able to show them your expertise and knowledge – making it easy for you to turn them into paying clients.
Step 1: Google Adwords Ad
Advertise to people when they search for a personal fitness trainer in your area to drive them to your Booking Page.
Step 2: Signup Page
On the Sign Up Page, people fill out the sign up form to get their free personal training session from you.
Step 3: Thank You Page
The Thank You Page tells people they’ve signed up for their free training session and that you’ll contact them shortly with more details.
Step 1: Google Adwords Ad
Google Adwords Ads make it easy for you to promote your personal training services to people when they search for one on Google.
This is a pre-built Google Adwords Ad that we’ve used for our fitness clients:
1. Ad
1Personal Fitness Trainer – Book a Free Training Session
2www.yoursite.com/free-training 1-800-921-016734Reach your fitness goals with Seattle’s top personal trainers.
1. Headline
In the first part of the Headline, show text that the person is likely to have entered in their Google search. This will make them feel like the Ad is personally relevant to them, and make it more likely that they’ll click. In the second part of the Headline, Book A Free Training Session, show a call-to-action. This tells people exactly what they will get when they click on the Ad, making it more likely for them to do so.
2. Display URL Path
The best thing to have in the Display URL Path is the keyword that the person entered on Google. This will make it super relevant for them, as it uses the exact words they were thinking of. You can do this using Keyword Insertion. In the Google Adwords builder, enter {keyword:free-training} into the Display Path field. This will make the Display Path show the keyword that the person searched for, or show free-training if Google can’t display the keyword.
3. Call Extension
Use the Call Extension to add your phone number to your Ad. This way, people can call you directly by clicking the Ad, which is especially useful for people who see your Ad while using their mobile phone.
4. Description
Describe your personal training services in 1-2 short sentences.
2. Keywords
Top Keyword to Target:
- +Personal
- +Fitness
- +Trainer
- +Seattle
This keyword targets people who are searching for personal fitness trainers in Seattle. It uses broad match modifiers for +Personal +Fitness +Trainer +Seattle to target people who are specifically searching for personal fitness trainers in Seattle.
Note: This keyword is just a starting point. For best results you should experiment with it and try similar variations.
Why are Google Adwords Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people at the moment they’re asking Google for information about personal fitness trainers in their area. This, of course, means that they’re interested in booking your personal training services. So you’re able to show your Ad exclusively to an audience of people that are interested in your services, which is the most effective way to advertise.
Need Help with Google Adwords?
Step 2: Sign Up Page
The Sign Up Page is where people register for their free training session. It has two jobs:
1. Make it easy for people to sign up:
The sign up form is right at the top of the page so people can immediately see it. And the title and subtext directly explain what a person should do on the page: Sign up to get a free personal training session.
2: Introduce yourself and your personal training services:
The page includes several sections at the bottom to showcase your company and personal training services.
Sign Up Page Sections
1. Top Bar
Show your logo and phone number right at the top, so people can easily reach you right from the page.
2. Hero Section
Includes the following:
- Headline
- Subtext
The headline is framed as an action-statement to tell people what they should do.
In 1-2 sentences, provide people with more details on what people will get and achieve in your free personal training session.
3. Training Session Highlights
Display the highlights of your free personal training session in a visual layout that’s easy for people to scan and read quickly.
4. About your Personal Training Services
Use this section to showcase aspects and benefits of your personal training services in an easy-to-read bullet list.
5. Client Testimonial
Show a testimonial from one of your clients to showcase the value and results that your clients have received from your personal training services.
6. About your Personal Trainers
Use this section to showcase the expertise, experience and knowledge of your fitness trainers. This helps to build trust and confidence in people who visit.
7. Location & Contact Details
Show your location, phone number and hours of operation. This helps people see that you’re located near them, they can reach you by phone, and you’re a real, trustworthy business.
Step 3: Thank You Page
After a person submits the form on the Sign Up Page, they’re taken to the Thank You Page. On this page, you show people a message to thank them for signing up, and to tell them what will happen next. You can also show them your location and contact details, so they have access to them and don’t have to go back to the Sign Up Page to find them.
Thank You Page Sections
Top Bar
Show your logo and phone number right at the top, so people can easily reach you right from the page.
Thank you Message
Thank people for signing up and tell them that you’ll contact them shortly to set up their free personal training session.
How to create this Campaign in Wishpond
The Free Personal Training Session Campaign is available for free on all Wishpond plans. Here’s how to use it:
- Sign up for a Wishpond account.
- Select Fitness & Health as your Industry
- In the Campaigns Dashboard, click on Free Personal Training Session. This will take you to the Campaign Builder where you can edit the Sign Up Page and Thank You Page. They will look just like they do above, and you’ll be able to customize them however you want.
- Publish your Campaign to your website or a wishpond.com URL.
- Create your Google Ad and set the Ad’s Destination URL to the Campaign URL.
