Sign up For Tour Itinerary
Get new leads who are interested in learning more about a tour
Sign up For Tour Itinerary
Tours
Get New Leads
Description
The Sign up for Tour Itinerary Campaign is an easy method to get new leads. People give you their contact details in a sign up form to request an itinerary of your tour to learn about the details. You can then call or email them to provide them with a full itinerary and get them to book a tour.
It’s an easy method to get new customers who are in the information-gathering stage of their tour purchase process.
Step 1: Google Adwords Ad
Advertise to people when they search for your type of tour to drive them to your Sign Up Page.
Step 2: Sign up for Tour Itinerary Page
On the Sign Up Page, people request to get a full itinerary of your tour by filling out the page’s sign up form.
Step 3: Thank You Page
On the Thank You Page, people are told that they’ve signed up for the itinerary successfully and that you’ll contact them soon with more details.
Step 1: Google Adwords Ad
Google Adwords Ads make it easy for you to promote your tour to people when they search for your type of tour on Google.
This is a pre-built Google Adwords Ad that we’ve used for our clients in the Tour Industry. While it’s built specifically for a Kenya Safari Tour, I’ll show you how to apply the best practices to any kind of tour:
1. Ad
1Kenya Safari Tour – Get a Free Tour Itinerary
2 www.yoursite.com/kenya-safari 1-800-921-016734Explore Kenya’s exotic landscape and wildlife on a group safari tour.
1. Headline
In the first part of the Headline, show text that the person is likely to have entered in their Google search. This will make them feel like the Ad is personally relevant to them, and make it more likely that they’ll click. In the second part of the Headline, Get a Free Tour Itinerary, show a call-to-action. This tells people exactly what they will get when they click on the Ad, making it more likely for them to do so.
2. Display URL Path
The best thing to have in the Display URL Path is the keyword that the person entered on Google. This will make it super relevant for them, as it uses the exact words they were thinking of. You can do this using Keyword Insertion. In the Google Adwords builder, enter {keyword:kenya-safari} into the Display Path field. This will make the Display Path show the keyword that the person searched for, or show kenya-safari if Google can’t display the keyword.
3. Call Extension
Use the Call Extension to add your phone number to your Ad. This way, people can call you directly by clicking the Ad, which is especially useful for people who see your Ad while using their mobile phone.
4. Description
Describe what people will see/do on your tour in 1-2 short sentences.
2. Keywords
Top Keyword to Target:
- +Kenya
- +safari
- tour
This keyword targets people who are searching for safaris in Kenya. It uses broad match modifiers for +Kenya and +safari to target people who are specifically searching for a safari in Kenya. And it uses a broad match for tour to target people who are searching for tour and words similar to it like adventure, expedition, and guided tour.
Note: This keyword is just a starting point. For best results you should experiment with it and try similar variations.
Why are Google Adwords Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people at the moment they’re asking Google for information about your type of tour. This, of course, means that they’re interested in taking your tour. So you’re able to show your Ad exclusively to an audience of people that are interested in taking your tour, which is the most effective way to advertise.
Need Help with Google Adwords?
Step 2: Sign Up Page
On the Sign Up Page, people type their contact information into the form to get a full itinerary of your tour.
The page has two jobs:
1. Get people excited about your tour:
The page includes a number of sections for you to describe the experience of your tour to boost their excitement.
2. Make it easy for people to understand how to sign up:
The signup form is shown at the top of the page so people see it immediately when they land on the page.
Sign Up Page Sections
1. Top Bar
Show your logo and phone number at the very top of the page so people can call you if they want to, and see that you’re a real, legitimate tour company.
2. Hero Unit
- Headline
The headline shows visitors the name and location or your tour to immediately tell them what the page is about.
- Subtext
In 1-2 sentences, describe the experience and aspects of your tour to build excitement.
- Subheadline
This is the call-to-action that tells visitors what to do.
3. Tour & Company Highlights
Highlight the aspects of your tour and company that builds people’s confidence and interest in you.
4. Itinerary at a Glance
Present a brief overview of your tour in a bullet list to make it easy for people to scan and read each one quickly.
5. Customer Testimonial
Show a testimonial from a customer to provide social proof of the wonderful experience of your tour.
6. About your Tour Company
Show your address, phone number and hours of operation. This allows people to immediately see if it meets their needs in terms of their location and schedule. And it convinces them that you’re a real, legitimate company, which is always important to do on the internet.
7. Address & Contact Details
Show your address and phone number. This helps people see that where you’re located, that they can call you, and that you’re a real, trustworthy company. This is especially important on the internet.
Top Bar
Show your campaign logo and phone number at the top of the page. This way people can reach you directly from the page.
Thank you Message
Thank people for requesting a call with you and tell them what will happen next: You’ll contact them shortly to provide them with full details about your tour.
- Download Itinerary Button (Optional)
If you have a downloadable itinerary document, you can show this button so people can click to download it. If you don’t have an itinerary document, you can remove this button and just follow up with each person by phone or email.
How to create this Campaign in Wishpond
The Sign up for Tour Itinerary Campaign is available for free on all Wishpond plans. Here’s how to use it:
- Sign up for a Wishpond account.
- Select Tours as your Industry
- In the Campaigns Dashboard, click on Sign up for Tour Itinerary .
- This will take you to the Campaign Builder where you can edit the Sign Up Page and Thank You Page. They will look just like they appear above, and you’ll be able to customize them however you want.
- Publish your Campaign on your website or a wishpond.com URL.
- Create your Google Adwords Ad and set the Ad’s Destination URL to the Campaign URL.
