Refer-a-Friend Gift Card Contest
Run a Gift Card Contest in which people share and refer friends to get entries.
Refer-a-Friend Gift Card Contest
Spa & Massage
Build Your Email List
Get New Leads
Description
The Refer-a-Friend Gift Card Contest Campaign is an amazing way to build your email list and get new leads for your spa. People enter to win a gift card from your spa by entering their email and contact details in an entry form on the Contest Page. And they can earn more entries in the contest by referring their friends. This makes your contest grow exponentially, as each entrant is incentivized to refer their friends and bring more entrants for you.
By offering a gift card as your contest prize, you’ll attract targeted leads who are interested in the treatments at your spa, such as massages, facials and foot treatments. And your Contest Page acts as a pre-qualifying sales page: People learn about your spa and treatment packages, and then say “Yes, I want this!” by entering the contest. You’ll then be able to follow-up with them after the contest ends to turn them into customers.
Step 1: Facebook Ad
Advertise to people on Facebook who are interested in your treatments to drive them to your Giveaway Page.
Step 2: Contest Page
On the Contest Page, people fill out the entry form and refer friends using the referral link to enter the contest.
Step 3: Thank You Page
The Thank You Page shows people they’ve entered successfully and displays the refer-a-friend link to entice entrants to refer their friends.
Step 1: Facebook Ad
Facebook Ads allow you to target people who are interested in spa treatments in your local area to drive them to your Contest Page.
Below is a pre-built Facebook Ad and Target Audience that we use for one of our spa clients.
1. Ad
Text
Start with a short, cheeky sentence to pull people in. Then show a call-to-action to tell them to Enter now for the chance to WIN. Then show the treatments you offer in a bullet list, with eye-catching emojis, so it’s easy for them to read. And finish by tell them that the contest ends soon to create a sense of urgency.
Image
Use an exciting, eye-catching image with a purple border. In our experience, this kind of image with a colorful border is what will stop people when they’re scrolling in the Facebook Newsfeed and read your Ad. And show a text headline in the image. This will get people reading your Ad right away.
Headline
This headline format, WIN [PRIZE]!, does a great job of immediately drawing people in and exciting them. Having WIN in all-caps draws people’s attention to it. They’ll then see what the prize is that they can win, which gets them excited and keeps them reading all the way to the end – where the Call-to-Action is for them to click.
Newsfeed Link Description
Provide a sentence or two with some extra details on the prize.
Call-to-Action
This is the button people click on the Ad to be taken to your Campaign. Facebook only gives you a few options for this. For Contest Campaigns like this one, Learn More performs best as none of the other options are applicable for it.
2. Target audience
Here’s the targeting we recommend:
Interests/Behaviour Targeting
Facebook’s Interest and Behavior targeting allow you to show your Ad to people who are interested in specific things and activities. Their system has become very sophisticated and is now able to target the right people incredibly accurately.
We recommend targeting the following Beauty Interests:
- Beauty Salons
- Spas
Age, Gender, Language and Location Targeting
The reason they’re effective is because they’re shown to people who are interested in your treatments. Facebook is great at knowing people’s interests based on their behavior, which is what makes their Ad targeting so effective.
Why are Facebook Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people who are interested in massages. Facebook is great at knowing people’s interests based on their behavior, which is what makes their Ad targeting so effective.
Google Adwords, on the other hand, don’t work well for giveaways. This is generally because people don’t search on Google for giveaways. And the ones who do search for giveaways are just people who are interested in winning something free, not specifically in your treatments.
Need help with Facebook ads?
Step 2: Contest Page
The Contest Page is where people enter the contest. It has two jobs:
1. Make it easy for people to enter and refer their friends:
The entry form is right at the top of the page so people can immediately see it. And the title and sub-title directly explains what a person should do on the page: Enter to win a gift card for your spa.
2. Build interest in your Spa:
The page includes several sections to highlight your treatments and your spa. This builds people’s interest in your treatments and makes it easy to follow-up after the contest to turn them into a customers.
Contest Page Sections
1. Top Bar
Show a countdown timer to create a sense of urgency to boost entries.
2. Hero Section
- Headline and Subheadline:
Tell people what they should do (Refer Friends to Win) and what the prize is (a gift card for your spa)
- Entry Form
This allows people to immediately see how to enter the contest when they visit the page
3. Your Spa Treatments
Highlight the treatments you offer that people can buy using the gift card. This will build entrant’s interest in your treatments and pre-qualify entrants for a follow-up sale.
4. About your Spa
Describe the vaues and expertise that your spa and therapists live by. This helps people connect with you and starts to build a warm relationship with them.
5. Location Details
Show your location and phone number. This helps people see that you’re located near them, they can reach you by phone, and you’re a real, trust-worthy business.
Step 3: Thank You Page
After a person submits the entry form on the Contest Page, they’re sent to the Thank You Page. On this page, we show entrants a thank you message to confirm their entry, a message to tell them when the winner will be drawn and provide the refer-a-friend link so they can continue to refer their friends to the contest.
Thank You Page Sections
Top Bar
Show a countdown timer to create a sense of urgency to boost entries.
Hero Section
Thank You Message
Prize draw date
Buttons to earn more entries
How to create this Campaign in Wishpond
The Refer-a-Friend Gift Card ContestCampaign is available for free on any plan in Wishpond. Here’s how to use it:
- Sign up for a Wishpond account.
- Select Spa & Massage as your Industry
- In the Campaigns Dashboard, click “View More”, then scroll down and click on Refer-a-Friend Gift Card Contest. This will take you to the Campaign Builder where you can edit the Contest Page and Thank You Page within the template. They will look exactly the same as they do above, and you’ll be able to edit and style them however you like.
- Publish your Campaign on your website, Facebook Page or a wishpond.com URL.
- Create your Facebook Ad and set the Ad’s Destination URL to the Campaign URL.
