Book a Free Consultation
Get new leads by offering a free, no-pressure consultation.
Book a Free Consultation
Spa & Massage
Get New Leads
Description
The Book a Free Consultation Campaign is an effective campaign to get new leads for your spa. People sign up to get a free wellness consultation from you, or one of your team members, to get advice on their mind and body and which wellness treatments are right for them.
It’s a powerful way to get new leads for your spa: People who are interested in learning more about the benefits of different treatments sign up for a free, no-pressure consultation with you. During the consultation you can provide them with helpful information to help them understand each treatment and their benefits. You can also explain the details of your spa and massage treatments to turn them into customers.
Step 1: Google Adwords Ad
Advertise to people when they search for a spas in your area to drive them to your Wellness Consultation Booking Page.
Step 2: Booking Page
On this page, people learn about your spa and your wellness consultation. They sign up for the consultation by filling out the signup form with their contact details.
Step 3: Thank You Page
The Thank You Page confirms that people have signed up successfully and that you’ll contact them shortly to confirm their consultation.
Step 1: Google Adwords Ad
Google Adwords Ads make it easy for you to promote your spa to people when they search for one on Google.
This is a pre-built Google Adwords Ad that we’ve used for our spa and massage clients:
1. Ad
1Spa Vancouver – Free Wellness Consultation
2www.yoursite.com/consultation 1-800-921-016734Get a free personalized consultation to learn about our wellness treatments.
1. Headline
In the first part of the Headline, show text that the person is likely to have entered in their Google search. This will make them feel like the Ad is personally relevant to them, and make it more likely that they’ll click. In the second part of the Headline, Free Wellness Consultation, show a call-to-action. This tells people exactly what they will get when they click on the Ad, making it more likely for them to do so.
2. Display URL Path
The best thing to have in the Display URL Path is the keyword that the person entered on Google. This will make it super relevant for them, as it uses the exact words they were thinking of. You can do this using Keyword Insertion. In the Google Adwords builder, enter {keyword:swedish-massage} into the Display Path field. This will make the Display Path show the keyword that the person searched for, or show consultationif Google can’t display the keyword.
3. Call Extension
Use the Call Extension to add your phone number to your Ad. This way, people can call you directly by clicking the Ad, which is especially useful for people who see your Ad while using their mobile phone.
4. Description
Explain what people will get in their consultation with you.
2. Keywords
Top Keyword to Target:
- +spa
- +Vancouver
This keyword targets people who are searching for a spa in Vancouver. It uses broad match modifiers for +spa, and +Vancouver to target people who are specifically searching for a spa in Vancouver.
This keyword is quite broad, but since you are offering a free wellness consultation, it’s an effective way to attract new leads who are at an early point in their decision to book a spa treatment.
Note: This keyword is just a starting point. For best results you should experiment with it and try similar variations.
Why are Google Adwords Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people at the moment they’re asking Google for information about spas in their area. This, of course, means that they’re interested in booking a spa treatment. So you’re able to show your Ad exclusively to an audience of people that are interested in booking, which is the most effective way to advertise.
Need Help with Google Adwords?
Step 2: Booking Page
People sign up for their wellness consultation on this page. It has two jobs:
1. Convince people to sign up for the consultation:
The page’s first job is to convince people to signup for your consultation. It does this first by making it easy to signup by displaying the signup form at the top of the page.
The page is filled with a number of elements to convince them to sign up: It uses the word “Free” in the page title and call-to-action button, which is the most enticing word you can use. It explains the highlights of your consultation in easy-to-read sections. And it has a positive client testimonial.
2. Build interest in your Spa:
The last two sections on the page are there to showcase your spa: One highlights your expertise and experience. And the other displays your location and contact info, which shows people that you’re a solid, trustworthy company.
Booking Page Sections
1. Top Bar
Show your logo and phone number so people can call you right from the page if they want to ask you any questions about the consultation.
2. Hero Section
- Headline
The headline tells people exactly what action to take on this page in a bold action statement. And it includes the word free, which will immediately convince lots of people to sign up.
- Subheadline
Tell people what they’ll learn about in your consultation to build their interest.
3. About Your Consultation
Explain the highlights of your consultation in a short, easy-to-read section. This allows people to quickly learn about the different aspects, and the experience, of your consultation to see if it’s for them.
4. Client Testimonial
Describe the experience of your package’s treatments and benefits to the mind and body. This helps people envision the experience in their mind and builds demand for it.
5. About Your Spa
Discuss your spa’s expertise and experience. Explain the highlights of your treatments and facilities. This builds interest and trust in your spa, and helps pre-qualify people for a follow-up sale.
6. Location & Contact Details
Show your address, phone number and hours of operation. This allows people to immediately see if it meets their needs in terms of their location and schedule. And it convinces them that you’re a real, legitimate company, which is always important to do on the internet.
Top Bar
Show your logo and phone number so people can call you right from the page if they want to ask you any questions about the consultation.
Thank you Message
Thank people for signing up and tell them what will happen next: You’ll contact them shortly to confirm their booking.
How to create this Campaign in Wishpond
The Book a Free Consultation Campaign is available for free on any plan in Wishpond. Here’s how to use it:
- Sign up for a Wishpond account.
- Select Spa & Massage as your Industry
- In the Campaigns Dashboard, click on Book a Free Consultation .
- This will take you to the Campaign Builder where you can edit the Wellness Consultation Booking Page and Thank You Page. They will look exactly the same as they do above, and you’ll be able to edit and style them however you like.
- Publish your Campaign on your website or a wishpond.com URL.
- Create your Google Adwords Ad and set the Ad’s Destination URL to the Campaign URL.
