Gift Card Giveaway
Run a Gift Card Giveaway to build your email list and get more shares and followers on social media
Gift Card Giveaway
Ecommerce
Build Your Email List
Get Social Shares & Followers
Description
The Gift Card Giveaway Campaign is an easy way to build your email list, get social shares and grow your followers on social media. People enter to win a gift card from a popular local store or shopping mall by entering their contact details and saying whether they are interested in buying or selling a home on the Giveaway Page. They can also earn extra entries by sharing, following you and referring their friends and family. This makes your giveaway grow exponentially, as each entrant shares on social media to refer their friends to enter the giveaway.
By offering a gift card you can attract potential clients in your local area to build your email list and social media following. By giving you their contact details, they commit to trusting you. You can then build on this with follow-ups to build a warm relationship and cultivate new clients.
Step 1: Facebook Ad
Advertise to people on Facebook who are interested in buying real estate in your area to drive them to your Giveaway Page.
Step 2: Giveaway Page
The Giveaway Page is where people enter the giveaway by filling out the entry form and share / follow you on social media.
Step 3: Thank You Page
The Thank You Page is where people are taken after they’ve entered. It provides share, follow and refer-a-friends buttons to earn more entries.
Step 1: Facebook Ad
Facebook Ads allow you to target people who are interested in your products to drive them to your Giveaway Page.
Below is a pre-built Facebook Ad and Target Audience that we use for one of our clients.
1. Ad
Text
Start with a short, exciting sentence to pull people in. Then show a call-to-action to tell them to Enter now for the chance to WIN. And finish by tell them that the contest ends soon to create a sense of urgency.
Image
Use an exciting, eye-catching image with a yellow border. In our experience, this kind of image with a colorful border is what will stop people when they’re scrolling in the Facebook Newsfeed and read your Ad. And show a text headline in the image. This will get people reading your Ad right away.
Headline
This headline format, WIN [PRIZE]!, does a great job of immediately drawing people in and exciting them. Having WIN in all-caps draws people’s attention to it. They’ll then see what the prize is that they can win, which gets them excited and keeps them reading all the way to the end – where the Call-to-Action is for them to click.
Newsfeed Link Description
Tell them that the contest ends soon to create a sense of urgency.
Call-to-Action
This is the button people click on the Ad to be taken to your Campaign.
Facebook only gives you a few options for this. For Giveaway Campaigns like this one, Learn More performs best as none of the other options are applicable for it.
2. Target Audience
Here’s the targeting we recommend:
Job Title Targeting
We recommend targeting people with the following Job Titles:
- Real Estate Broker
- Real Estate Agent
Interest Targeting
We recommend targeting people with the following interests:
- Real Estate Investors
- Real Estate Investments
Location Targeting
We recommend targeting real estate agents within the city you serve.
Why are Facebook Ads effective for this Campaign?
The reason they’re effective is because they allow you to target people who are interested in purchasing real estate with an offer like this that isn’t directly related to buying a home. If you tried to target people searching on Google for real estate with this giveaway offer they would never click, because it wouldn’t be directly related to what they were searching for. Facebook allows you to target the right audience with your ad in order to capture them as leads using your giveaway.
Need help with Facebook ads?
Step 2: Giveaway Page
The Giveaway Page is where people enter the Giveaway. It has two jobs:
1. Make it easy for people to enter the giveaway:
The entry form is right at the top of the page so people can immediately see it. And the title and sub-title directly explains what a person should do on the page: Enter to win a gift card.
2. Introduce yourself
Show your logo at the top of the page to introduce yourself to potential clients who enter your giveaway. This helps build your recognition and awareness, allowing you to build a warm relationship with potential clients
Giveaway Page Sections
Top Bar
Show a countdown timer to build a sense of urgency to get people to enter immediately.
Hero Unit
Includes the following:
- Headline and Subheadline:
Tell people what they should do (enter the giveaway) and what the prize is ($X gift card).
- Entry Form
This allows people to immediately see how to enter the giveaway when they first land on the page.
Step 3: Thank You Page
When a person enters the giveaway using the entry form on the Giveaway Page, they’re brought to the Thank You Page. Here they’ll see a thank you message that confirms their entry in the giveaway, text that tells them when the winner will be drawn and the share, follow and refer-a-friend buttons that they can click to earn more entries.
Top Bar
Show a countdown timer to create a sense of urgency and get people to share your giveaway.
Hero Section
Includes the following:
- Thank You Message
- Prize draw date
- Buttons to earn more entries in the giveaway
How to create this Campaign in Wishpond
The Gift Card Giveaway Campaign is available for free on any plan in Wishpond. Here’s how to use it:
- Sign up for a Wishpond account.
- Select Real Estate as your Industry
- In the Campaigns Dashboard, click “View More”, then scroll down and choose Gift Card Giveaway.
- This will take you to the Drag-and-Drop Campaign Builder where you can edit the Giveaway Page and Thank You Page. They will look exactly the same as they do above, and you’ll be able to edit and style them however you like.
- Publish your Campaign to your website, Facebook Page or a wishpond.com URL.
- Create your Facebook Ad and set the Ad’s Destination URL to the Campaign URL.
