Limited-Time Membership Offer
Get new customers by offering a limited-time membership offer
Limited-Time Membership Offer
Fitness & Health
Get New Members
Description
The Limited-Time Membership Offer Campaign is a powerful way to get new members for your fitness centre. On the Offer Page, people are asked to sign up to claim a limited-time offer for a membership pass to your fitness centre.
The page frames the offer as getting 50% off, as opposed to paying $35/month. This makes it feel like they are getting something, as opposed to giving you something. It’s a great way to get new members by creating a sense of urgency to claim an offer before it ends and they miss out on it.
Step 1: Facebook Ad
Advertise to people on Facebook who are interested in fitness in your local area to drive them to your Offer Page.
Step 2: Offer Page
On the Offer Page, people sign up to claim the limited-time offer by entering their contact information in the sign up form.
Step 3: Thank You Page
The Thank You Page confirms people have claimed the offer. And it tells them how to redeem it.
Step 1: Facebook Ad
Facebook Ads allow you to target people who are interested in fitness in your local area to drive them to your Offer Page.
Below is a pre-built Facebook Ad and Target Audience that we use for one of our fitness clients:
1. Ad
Text
Start with a short, exciting sentence to pull people in. Then show a call-to-action to tell them to SAVE 50%. Then show the highlights of your fitness centre in a bullet list, with eye-catching emojis, so it’s easy for them to read. And finish by tell them that the offer ends soon to create a sense of urgency.
Image
Use an exciting, eye-catching image with a green border. In our experience, this kind of image with a colorful border is what will stop people when they’re scrolling in the Facebook Newsfeed and read your Ad. And show a text headline in the image. This will get people reading your Ad right away.
Headline
This headline format, Limited-Time Gym Membership Offer – SAVE 50%!, does a great job of immediately drawing people in and exciting them. Having SAVE in all-caps draws people’s attention to it. They’ll then see how much money they’ll save, which gets them excited and keeps them reading all the way to the end – where the Call-to-Action is for them to click
Newsfeed Link Description
Provide a sentence or two with some extra details on your fitness centre.
Call-to-Action
This is the button people click on the Ad to be taken to your Offer Page.
Facebook only gives you a few options for this. For limited-time offer campaigns like this, Learn More performs best as it’s the text option that’s closest to the action people are taking – signing up for your limited-time offer.
2. Target audience
Here’s the targeting we recommend:
Interests/Behaviour Targeting
Facebook’s Interest and Behavior targeting allow you to show your Ad to people who are interested in specific things and activities. Their system has become very sophisticated and is now able to target the right people incredibly accurately.
We recommend using Facebook’s Fitness Interests:
- Physical exercise
- Physical fitness
- Weight Loss
Age, Gender, Language and Location Targeting
Age, Gender, Location and Language targeting should reflect who your most common members are. If you generally serve people in their 20’s and 30’s, then you should target people in that age group. If you’re unsure which Location to target, we recommend targeting people within a 30-minute drive of your own location: This is a close enough distance for most people to be content with driving to you.
Why are Facebook Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people who are interested in fitness training in your area. Facebook is great at knowing people’s interests based on their behavior, which is what makes their Ad targeting so effective.
Google Adwords, on the other hand, don’t work well for limited-time offers. This is generally because people don’t search on Google for limited-time offers. And the ones who do search for giveaways are just people who are interested in getting something for cheap, and are not always the best customers as they are so price-sensitive.
Need help with Facebook ads?
Step 2: Offer Page
The Offer Page is where people sign up for your offer. It has two jobs:
1. Excite people about your offer:
Display your offer in big, bold text to get them excited to claim it. And showcase the main selling points of your fitness centre to build their interest in joining.
2. Make it easy for people to claim the offer:
The offer form is placed at the top of the page so people can immediately see it when they land on the page. And the title and subtext explain exactly what a person should do on the page: Claim the offer.
Offer Page Sections
1. Top Bar
Show your logo and phone number right at the top, so people can easily reach you right from the page.
2. Hero Section
- Headline:
The headline is framed as an action-statement to tell people what they should do.
- The Offer:
Show the amount that people save with your offer.
- Sign Up Form:
Show at the top of the page so it’s easy to see immediately. Keep the form fields to a minimum.
- Call-to-Action Button:
The button text shows the amount that people will save with your offer – a clear communication of value.
3. Client Testimonial
Show a testimonial from one of your clients to showcase value and results.
4. Fitness Centre Highlights
Showcase the biggest selling points of your fitness centre.
5. Amenities
Showcase your fitness centre’s most popular amenities in an easy-to-view, visual layout.
6. About your Facility
Discuss the details of your fitness centre facility so people can get a sense of what it’s like inside.
7. Location & Contact Details
Show your fitness center’s location, phone number and hours of operation. This helps people see where you’re located, that they can reach you by phone, and that you’re a real, trustworthy business.
Top Bar
Display your logo and phone number at the top of the page, so people can easily call you right from the page.
Thank You Message
Thank people for signing up and show them how they can redeem the offer.
If people can purchase their membership on your website: Show them a coupon code and tell them how to use it on your checkout page.
If people must complete their purchase at your fitness centre: Show a message to tell them you’ll contact them shortly to set up an appointment for them to purchase the offer in person.
How to create this Campaign in Wishpond
The Limited-Time Membership Offer Campaign is available for free on all Wishpond plans. Here’s how to use it:
- Sign up for a Wishpond account.
- Select Fitness & Health as your Industry
- In the Campaigns Dashboard, click View More, then scroll down and click on Limited-Time Membership Offer. This will take you to the Campaign Builder where you can edit the Sign Up Page and Thank You Page. They will look just like they do above, and you’ll be able to customize them however you want.
- Publish your Campaign to your website, or a wishpond.com URL.
- Create your Facebook Ad and set the Ad’s Destination URL to the Campaign URL.
