Fitness Centre Membership Giveaway
Run a Fitness Centre Membership Giveaway to get new leads, shares & followers on social media
Fitness Centre Membership Giveaway
Fitness & Health
Build Your Email List
Get New Leads
Get Social Shares & Followers
Description
The Fitness Centre Membership Giveaway Campaign is an effective way to build your email list, get social shares & followers, and get new leads. People enter to win a membership pass to your fitness centre by entering their name and email in an entry form on the Giveaway Page. They can also earn more entries in the giveaway by sharing and following you on social media, and referring other people to enter the giveaway. This makes your giveaway grow exponentially, as each entrant is incentivized to share and refer their friends, bringing more entrants to your giveaway.
By offering a free membership to your fitness centre for your grand prize, you’ll attract targeted leads who are interested in joining your fitness centre. And your Giveaway Page acts as a pre-qualifying sales page: People are introduced to your fitness centre and then say “Yes, I want a membership there!” by entering the giveaway. You’ll then be able to follow-up with them after the giveaway ends to turn them into paying memb
Step 1: Facebook Ad
Advertise to people on Facebook who are interested in fitness training in your local area to drive them to your Giveaway Page.
Step 2: Giveaway Page
Entrants fill out the entry form and share / follow you on social media to get bonus entries on the Giveaway Page.
Step 3: Thank You Page
The Thank You Page confirms people have entered and shows the share, follow and refer-a-friend buttons to entice entrants to get bonus entries.
Step 1: Facebook Ad
Facebook Ads allow you to target people who are interested in fitness training in your local area to drive them to your Giveaway Page.
Below is a pre-built Facebook Ad and Target Audience that we use for one of our fitness centre clients.
1. Ad
Text
Start with a short, exciting sentence to pull people in. Then show a call-to-action to tell them to Enter now for the chance to WIN. Then show the aspects of the grand prize in a bullet list, with eye-catching emojis, so it’s easy for them to read. And finish by tell them that the contest ends soon to create a sense of urgency.
Image
Use an exciting, eye-catching image with a pink border. In our experience, this kind of image with a colorful border is what will stop people when they’re scrolling in the Facebook Newsfeed and read your Ad. And show a text headline in the image. This will get people reading your Ad right away.
Headline
This headline format, WIN [PRIZE]!, does a great job of immediately drawing people in and exciting them. Having WIN in all-caps draws people’s attention to it. They’ll then see what the prize is that they can win, which gets them excited and keeps them reading all the way to the end – where the Call-to-Action is for them to click.
Newsfeed Link Description
Provide a sentence or two with some extra details on the prize.
Call-to-Action
This is the button people click on the Ad to be taken to your Campaign.
Facebook only gives you a few options for this. For Giveaway Campaigns like this one, Learn More performs best as none of the other options are applicable for it.
2. Target audience
Here’s the targeting we recommend:
Interests/Behaviour Targeting
Facebook’s Interest and Behavior targeting allow you to show your Ad to people who are interested in specific things and activities. Their system has become very sophisticated and is now able to target the right people incredibly accurately.
We recommend using Facebook’s Fitness Interests:
- Physical exercise
- Physical fitness
- Weight Loss
Age, Gender, Language and Location Targeting
Age, Gender, Location and Language targeting should reflect who your most common members are. If you generally serve people in their 20’s and 30’s, then you should target people in that age group. If you’re unsure which Location to target, we recommend targeting people within a 30-minute drive of your own location: This is a close enough distance for most people to be content with driving to you.
Why are Facebook Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people who are interested in fitness training in your area. Facebook is great at knowing people’s interests based on their behavior, which is what makes their Ad targeting so effective.
Google Adwords, on the other hand, don’t work well for giveaways. This is generally because people don’t search on Google for giveaways. And the ones who do search for giveaways are just people who are interested in winning something free, not specifically in fitness training.
Need help with Facebook Ads?
Step 2: Giveaway Page
The Giveaway Page is the page that people enter the giveaway on. It has two jobs:
1. Make it easy for people to enter:
The entry form is placed at the top of the page so people can immediately see it. And the title and subtitle explain what people are supposed to do on the page: Enter to win a membership to your fitness centre.
2. Introduce people to your fitness centre:
The page sections to showcase your fitness centre and a customer testimonial. This helps you start to build a warm relationship with each visitor, which makes it easier to turn them into paying members after the giveaway ends.
Giveaway Page Sections
1. Top Bar
Show a countdown timer to build up a sense of urgency. This drives people to enter immediately.
2. Hero Section
- Headline:
Tell people what to do (Enter to Win) and what the prize is (membership to your fitness centre)
- Subheadline:
Give them more details: Tell them the name of your fitness centre and where it’s located.
- Entry Form:
Here, people can enter the giveaway by entering their First Name and Email and then clicking the Enter Now button. It also provides ways to get more entries in the giveaway by sharing & following you on social media, and referring their friends.
3. Customer Testimonial:
Show a testimonial from one of your members to build trust in the quality of your fitness centre.
4. About your Fitness Centre:
Discuss the highlights of your fitness centre and what you offer. Also include your location, phone number and hours of operation. This helps people see that you’re located near them, they can reach you by phone, and you’re a real, trustworthy business.
Step 3: Thank You Page
After a person enters the giveaway on the Giveaway Page, they’re sent to the Thank You Page. On this page, show entrants a thank you message to confirm they’ve entered, a message to let them know when the winner will be selected and the refer-a-friend link, share button and follow button so they can continue to get more bonus entries in the giveaway.
Thank You Page Sections:
Top Bar
Show a countdown timer to create a sense of urgency to get people to continue to get bonus entries.
Hero Section:
Include the following:
- Thank you message
- Prize draw date
- Bonus Entry Buttons
How to create this Campaign in Wishpond
The Fitness Centre Membership Giveaway Campaign is available for free on any plan in Wishpond. Here’s how to use it:
- Sign up for a Wishpond account.
- Select Fitness & Health as your Industry
- In the Campaigns Dashboard, click “View More”, then scroll down and click on Fitness Centre Membership Giveaway. This will take you to the Campaign Builder where you can edit the Giveaway Page and Thank You Page. They will look exactly the same as they do above, and you’ll be able to edit and style them however you like.
- Publish your Campaign to your website, or a wishpond.com URL.
- Create your Facebook Ad and set the Ad’s Destination URL to the Campaign URL.
