Book a Free B2B Consultation
Get new leads by offering a free, no-pressure consultation
Book a Free B2B Consultation
B2B
Get New Leads
Description
The Book a Free Consultation Campaign is an effective way to get new leads. People sign up to get a consultation from you to learn how your B2B solution can help them.
It’s a powerful way to get new leads who aren’t yet ready to buy but are starting to compare solutions for a problem or need they have. It’s a great way to get new leads who are still at an early stage in their buyer’s journey so you can nurture them into customers.
Step 1: Google Adwords Ad
Advertise to people when they search for your B2B solution to drive them to the B2B Consultation Booking Page.
Step 2: Booking Page
On this page, people learn about your B2B solution, and your company. They sign up for their consultation by filling out the signup form with their contact details.
Step 3: Thank You Page
The Thank You Page confirms that people have signed up successfully and that you’ll contact them shortly to schedule their free consultation.
Step 1: Google Adwords Ad
Google Adwords Ads make it easy for you to promote your B2B solution to people when they search for it on Google.
This is a pre-built Google Adwords Ad that we’ve used for our own B2B solution:
1. Ad
1I.T. Services Seattle – Book Your Free Consultation
2www.yoursite.com/consultation 1-800-921-016734Wishpond’s Drag-n-Drop Builder makes it easy to create beautiful landing pages.
1. Headline
In the first part of the Headline, show text that the person is likely to have entered in their Google search. This will make them feel like the Ad is personally relevant to them, and make it more likely that they’ll click. In the second part of the Headline, Book Your Free Consultation, show a call-to-action. This tells people exactly what they will get when they click on the Ad, making it more likely for them to do so.
2. Display URL Path
The best thing to have in the Display URL Path is the keyword that the person entered on Google. This will make it super relevant for them, as it uses the exact words they were thinking of. You can do this using Keyword Insertion. In the Google Adwords builder, enter {keyword:consultation} into the Display Path field. This will make the Display Path show the keyword that the person searched for, or show consultation if Google can’t display the keyword.
3. Call Extension
Use the Call Extension to add your phone number to your Ad. This way, people can call you directly by clicking the Ad, which is especially useful for people who see your Ad while using their mobile phone.
4. Description
Describe your solution in 1-2 short sentences.
2. Keywords
Top Keywords to Target:
- +I.T.
- +services
- +Seattle
This keyword targets people who are searching for I.T. services in Seattle. It uses broad match modifiers for +I.T. +services +Seattle to target people who are specifically searching for I.T. services in Seattle.
Note: This keyword is just a starting point. For best results you should experiment with it and try similar variations.
Why are Google Adwords Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people at the moment they’re asking Google for information about your solution. This, of course, means that they’re interested in purchasing your solution. So you’re able to show your Ad exclusively to an audience of people that are interested in what you offer, which is the most effective way to advertise.
Need Help with Google Adwords?
Step 2: Booking Page
On this page, people sign up for their consultation to learn how your B2B solution can help them. The page has two jobs:
1. Persuade visitors to book a consultation:
The page’s first job is to persuade people to book their consultation. It does this first by making it easy to book by having the booking form right at the top of the page.
The page is also filled with a number of sections to persuade them to book a consultation: It uses the word “Free” in the subheadline and call-to-action button, which is the most enticing word you can use. It has a section to showcase your solutions. And it has a client testimonial.
2. Pre-qualify them to become your clients:
The page introduces them to your company and the aspects, and benefits, of your solution. And by saying “Yes, I want a consultation” they are pre-qualifying themselves to trust you and purchase your full solution.
Booking Page Sections
1. Top Bar
Show your logo and phone number at the top so people can call you right from the page.
2. Hero Unit
- Headline
The headline tells people what your main value proposition is: This is the first thing people need to know about you.
- Subtext
The subtext describes your solution and how it can help their business in 1-2 sentences.
- Subheadline
The subheadline is the call-to-action. It tells people what to do: Fill out the form to book their consultation.
3. About You
Showcase the features and benefits of your solution in a short, easy-to-read, grid list. People can quickly scan them and look to see if your solution has what they’re looking for.
4. Client Testimonial
Display social proof of the quality of your solution with a client testimonial. This builds trust in people and makes them feel comfortable booking a consultation with you
Step 3: Thank You Page
After a person books their consultation and clicks the Call-to-Action button on the B2B Consultation Booking Page, they’re taken to the Thank You Page. There, we show them a thank you message to confirm they’ve booked, and a message to tell them what will happen next.
Thank You Page Sections
Top Bar
Show your logo and phone number so people can call you right from the page if they have any questions about the consultation.
Thank You Message
Thank people for booking and tell them what will happen next: You’ll contact them shortly to schedule their free consultation.
How to create this Campaign in Wishpond
The Book a Free Consultation Campaign is available for free on any plan in Wishpond. Here’s how to use it:
- Sign up for a Wishpond account.
- Select B2B as your Industry
- In the Campaigns Dashboard, click on Book a Free Consultation.
- This will take you to the Campaign Builder where you can edit the Booking Page and Thank You Page. They’ll look just the same as they do above, and you’ll be able to edit and style them however you want.
- Publish your Campaign to your website or a wishpond.com URL.
- Create your Google Ad and set the Ad’s Destination URL to the Campaign URL.
