Tour Giveaway
Run a Tour Giveaway to get new leads, shares & followers on social media
Tour Giveaway
Tours
Build Your Email List
Get Social Shares &Followers
Description
The Tour Giveaway Campaign is a great way to build your email list, get social shares and grow your followers on social media. People enter to win a free tour from your tour company by entering their email and contact info in an entry form on the Giveaway Page. They can also earn more entries in the giveaway by sharing, following you and referring friends. This allow your giveaway to grow exponentially, as each entrant is incentivized to refer their friends to bring more entrants for you.
By offering one of your tours as your giveaway prize, you’ll attract targeted leads who are interested in taking your tour. The Giveaway Page acts as a pre-qualifying sales page: People learn about your tour, and then say “Yes, I want this!” by entering the giveaway. You’ll then be able to follow-up with them after the giveaway to turn them into customers.
Step 1: Facebook Ad
Advertise to people on Facebook who are interested in your tour to drive them to your Giveaway Page.
Step 2: Giveaway Page
On the Giveaway Page, people enter by filling out an entry form and sharing / following you on social media
Step 3: Thank You Page
The Thank You Page thanks people for entering and displays the share, follow and refer-a-friends buttons so people can earn more entries
Step 1: Facebook Ad
Facebook Ads allow you to target people who are interested in your tour in your local area to drive them to your Giveaway Page.
Below is a pre-built Facebook Ad and Target Audience that we use for one of our rafting tour clients. While it’s built specifically for a rafting tour, I’ll show you how to apply the best practices to any kind of tour:
1. Ad
Text
Start with a short, cheeky sentence to pull people in. Then show a call-to-action to tell them to Enter now for the chance to WIN. Then show the aspects of the grand prize in a bullet list, with eye-catching emojis, so it’s easy for them to read. And finish by tell them that the contest ends soon to create a sense of urgency.
Image
Use an exciting, eye-catching image with a red border. In our experience, this kind of image with the red border is what will stop people when they’re scrolling in the Facebook Newsfeed and read your Ad. And show a text headline in the image. This will get people reading your Ad right away.
Headline
This headline format, WIN [PRIZE]!, does a great job of immediately drawing people in and exciting them. Having WIN in all-caps draws people’s attention to it. They’ll then see what the prize is that they can win, which gets them excited and keeps them reading all the way to the end – where the Call-to-Action is for them to click.
Newsfeed Link Description
Provide a sentence or two with some extra details on the prize.
Call-to-Action
This is the button people click on the Ad to be taken to your Campaign.
Facebook only gives you a few options for this. For Giveaway Campaigns like this one, Learn More performs best as none of the other options are applicable for it.
2. Target audience
Your Target Audience will depend on the type of tour you’re giving and where your customers usually come from to take your tour. Here’s the targeting we recommend:
Interests/Behaviour Targeting
Facebook’s Interest and Behavior targeting allow you to show your Ad to people who are interested in specific things and activities. Their system has become very sophisticated and is now able to target the right people incredibly accurately.
Here’s what we recommend:
- For any outdoor tour (hiking, rafting, boat tours, etc.), target people with the Outdoor Activities Behaviour.
- Target people who are interested in the type of activity that your tour is: For example, if you offer a kayaking tour then target people interested in kayaking.
- If Facebook tells you your audience is too small when you just target people interested in your tour activity, then also target people who are interested in similar activities. For example, if you’re targeting people interested in kayaking then you can also target people interested in hiking, rafting, and mountain biking.
Age, Gender, Language and Location Targeting
Age, Gender, Location and Language targeting should reflect who your most common customers are. If you have an adventure tour that generally attracts people in their 20’s and 30’s, then you should target people in that age group. If you’re unsure which Location to target, we recommend targeting people within a 4-hour drive of your own location: This is a close enough distance for most people to be content with driving to you.
Why are Facebook Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people who are interested in your type of tour. Facebook is great at knowing people’s interests based on their behavior, which is what makes their Ad targeting so effective.
Google Adwords, on the other hand, don’t work well for giveaways. This is generally because people don’t search on Google for giveaways. And the ones who do search for giveaways are just people who are interested in winning something free, not specifically in your tour.
Need help with Facebook ads?
Step 2: Giveaway Page
The Giveaway Page is where people enter. It has two jobs:
1. Make it easy for people to enter:
The entry form is right at the top of the page so people can immediately see it. And the title and subtitle directly explains what a person should do on the page: Enter to Win a Rafting Adventure Tour Package.
2. Build interest in your Tour:
The page includes several sections to explain the amenities and experience of your tour. This builds people’s interest in your tour and makes it easy to follow-up to turn them into a customers.
Giveaway Page Sections
1. Top Bar
Show a countdown timer to create a sense of urgency to boost entries.
2. Hero Section
- Headline and Subtext:
Tell people what they should do (Enter to win) and what the prize is (a tour from your tour company)
- Entry Form
This allows people to immediately see how to enter the giveaway when they land on the page.
3. Tour Highlights
Show the highlights of your tours and your company in a way people can quickly read and digest.
4. Aspects of your Tour Prize Package
Show a bullet list of the aspects of your tour package. This makes it quick and easy for people to read it and find the aspects of your tour that they’re most interested in.
5. Customer Testimonial
Show your location and phone number. This helps people see that you’re located near them, they can reach you by phone, and you’re a real, trustworthy business.
6. About your Tour
Describe the experience of your tour. This helps people envision it in their mind and pre-qualifies them to buy later on.
Top Bar
Show a countdown timer to create a sense of urgency to get people to take the bonus actions and refer their friends.
Hero Section
- Thank You Message
- Prize Draw Date
- Buttons to earn more entries
How to create this Campaign in Wishpond
The Tour Giveaway Campaign is available for free on any plan in Wishpond. Here’s how to use it:
- Sign up for a Wishpond account.
- Select Tours as your Industry
- In the Campaigns Dashboard, click Tour Giveaway.
- This will take you to the Campaign Builder where you can edit the Giveaway Page and Thank You Page. They will look exactly the same as they do above, and you’ll be able to edit and style them however you like.
- Publish your Campaign on your website, Facebook Page or a wishpond.com URL.
- Create your Facebook Ad and set the Ad’s Destination URL to the Campaign URL.
