New Product Announcement Popup

Ecommerce & Retail

Get more customers

Description

The New Product Announcement Popup is a an easy way to drive more traffic to your ecommerce store’s new product or collection pages to get new orders.

When people visit your ecommerce store, the popup appears, telling them about your new product or collection, building demand for it. People can then click the call-to-action button on the popup to be taken to the product page on your ecommerce store.

This will drive more orders for your ecommerce store as people will get enticed to check out your latest products. This is especially good for driving purchases from people who have bought before, and will be most interested in seeing what’s new in store.

Campaign

The New Product Announcement Popup Campaign is made up of 3 steps:

Step 1: A person visits your ecommerce store

A person visits a webpage on your site and the popup is triggered.

Step 2: The New Product Announcement Popup appears

The popup appears as an overlay on your website. The person clicks the call-to-action button on the popup to be sent to the product or collection page on your ecommerce store.

Step 3: The person is taken to your product or collection page

After the person clicks the popup’s call-to-action button, they’re taken to the new product page where they can learn about it and make a purchase.

Step 1: A person visits your ecommerce store website

When people first visit your ecommerce store’s website, the popup is triggered.

Here’s how it works:

First, install the Wishpond Popup Code to your ecommerce store’s website. The popup code tracks which pages people visit on your website. When a person visits a page on your website, the code triggers the popup and it appears as an overlay on the webpage.

Step 2: The New Product Announcement Popup Appears

The New Product Announcement Popup is where your introduce people to your new product or collection and shown them the call-to-action button to go see it. It has two jobs:

1. Get people excited:
The best way to do this is by enticing them to be the first to check it out. People love to feel like they are getting first access to something new.
2. Make it easy for people to understand and click
The popup is designed to be bold but quick to read. People will be able to view and understand that they should click the call-to-action button to access the new product or collection page.

Popup Breakdown

Headline

Frame the headline as an action statement that includes the word “New” to build interest.

Subheadline

Give more details on what the new product/collection is. And tell them that they can be the first to see it. This will help build more interest.

Call-to-Action Button

Frame the call-to-action button as an action statement: Either “Browse The Collection” or “Check out the new [product name]”. This makes it simple and straightforward.

Step 3: The person is taken to your Product Page

After the person clicks the call-to-action button on the popup, they’re taken to your new product page where they can learn about it and make a purchase.

How to Create this Campaign in Wishpond

The New Product Announcement Popup Campaign is available free on all plans in Wishpond. Here’s how to use it:

Sign up for a Wishpond account.
Select Ecommerce & Retail as your Industry
In the Campaigns Dashboard, click View More, scroll down and choose New Product Announcement Popup.
- This will take you to Wishpond’s Drag-and-Drop Campaign Builder. There, you can edit the New Product Announcement Popup. It’ll look just like it does above, and you’ll be able to edit and style it however you like.
Publish the Popup on all pages on your ecommerce store’s website.