Optinvent ORA:
Endless Possibilities
1. What Brand objectives and Communication objectives did you set out to meet by this means of
campaign?
Background
The KFC brand has been known for its great tasting food, however the prevailing perception was
that food at KFC is expensive. In order to vanquish this perception, the KFC WOW Price Menu
was introduced. The brand objective was to highlight KFC’s great tasting food at affordable
prices to the consumers.
Opportunity
Since our consumers are spending more and more time on mobile, we wanted to engage with
them in a more meaningful way by taking the “Great taste at WOW Prices” message onto the
mobile medium.
TARGET AUDIENCE
2. Information on the Demo-Graphics and Psychographics of the intended Target Audience.
18 to 24 year old, College-goers
They’ve grown up during the technological & communication boom & are as comfortable in the
virtual world as they are in the real world.
Smartphones are not only their single source of infotainment on the go but also dominate the
way they stay connected, interact and consume content; which they do mostly via apps!
CAMPAIGN DETAILS
3. Briefly describe the ways in which you achieved your outcome, including creative and media
communications strategies and execution.
KFC “WOW @ 25” Augmented Reality App
An Augmented Reality app that allowed users to see what all they could buy at KFC with any Indian
currency note.
Creative Idea
Scan an Indian currency note of any denomination and behold all the KFC WOW menu options that can
be purchased with that amount, on the very note itself!
For instance, scanning a Rs.50 note could throw up the option of a Potato Krisper (@Rs. 25) with a
Mojito Krusher (@Rs. 25) or any other combination of KFC items that amounted to Rs. 50 or less.
But what about denominations less than Rs. 25? The app would ask you to “beg, borrow or steal” to
make up for the deficit amount.
PaintScaping is a world leader in 3D projection mapping, a revolutionary technique to transform the world in ways never before possible. Some call it spatial augmented reality. We say it's a new paradigm in lighting, advertising, and entertainment that will leave an audience awestruck. We create live events that will have your audience cheering for more. We design indescribably beautiful landscape lighting. We transform ordinary architecture into extraordinary, and ever-changing, environments. In short, we make you look great by making your world look amazing.
Creator: Philippe Bergeron
Company: PaintScaping
Website: http://paintscaping.com/
When I created the Pandora’s Box, I based myself on the inner certainty that tomorrow our brain, helped by nanotechnology would be the graphic card which would generate images of the interfaces that surround us. It already perfectly fulfills this function in our dreams when we sleep! So, whether by this way or another, the screen is doomed to disappear! Yet, it is important to have unifying items that can be identified and that can be manipulated. And it is not because, today we do not have this “mental projection capacity” that we can not materialize its use. For now the Pandora’s Box works with cleverly hidden video projectors for the video mapping, the Kinects to calibrate the projections as well as to trigger the users’ scenarios, NFC to make inert objects communicate with various devices, and so on.
For the user it is almost transparent, he could almost have the feeling that he has super powers. But tomorrow, when everything is in place, by synchronizing all visible and invisible sensors, everyone will be able to benefit from these augmented capacities, as if they were innate abilities and I call this ecosystem:
The Egosystem
"To those dark horses with the spirit to look up and see. . . a recondite family awaits. " Welcome to the Jejune Institute, a mind-bending San Francisco phenomenon where 10,000 people became "inducted" without ever quite realizing what they'd signed up for. Was it a cult? Was it an elaborate game? Told from the participants’ perspectives, this film looks over the precipice at an emergent new art form where real world and fictional narratives collide, creating unforeseen and often unsettling consequences. Fusing elements of counter-culture, new religious movements and street art, this film invites viewers into a secret underground world teeming just beneath the surface of everyday life.
Unbelievable Bus Shelter for Pepsi Max.
Pepsi Max surprise commuters with an 'unbelievable' augmented reality experience at a bus shelter on New Oxford Street in London.
Watch their reactions as unbelievable scenarios unfold before their very eyes; from a giant robot crashing through the street to a passer by being abducted by flying saucers.
To witness more unbelievable feats, subscribe to the Pepsi Max channel www.youtube.com/pepsimax
Follow us on Twitter @PepsiMaxUK
http://twitter.com/PepsiMaxUK
Pepsi Max. Maximum taste. No sugar.
Pantomime Corporation presents a vision of Augmented Reality in the not-too-distant future.
In a world of ubiquitous computer screens, immersive reality isn't about strapping one of them to your face. It's about all our devices harmoniously sharing one rich animated reality -- whether they're in our pockets, on our desks, in a friend’s or a stranger's faraway den, or in your hand.
And it's coming sooner than you might think.
Story about love and love to motion picture,
Shot by new mobile device Google Glass.
Best Film
...AND WIN FREE PASSES FOR AWE 2014
The 5th annual Auggie Award™ Competition is where the best-of-the-best in the Augmented World compete for the one-of-a-kind Auggie Trophy.
Vote for your favorites in the 5 categories before May 23rd and we'll let you know by then if you won a free pass to AWE 2014. In case you win and have already purchased a ticket - we'll reimburse you.
Auggie Winners will be announced during the Auggie Awards Ceremony on May 28th, 2014
Read here for the Auggie Award official rules.
Read here for Terms and Conditions of ticket giveaway.
Endless Possibilities
1. What Brand objectives and Communication objectives did you set out to meet by this means of
campaign?
Background
The KFC brand has been known for its great tasting food, however the prevailing perception was
that food at KFC is expensive. In order to vanquish this perception, the KFC WOW Price Menu
was introduced. The brand objective was to highlight KFC’s great tasting food at affordable
prices to the consumers.
Opportunity
Since our consumers are spending more and more time on mobile, we wanted to engage with
them in a more meaningful way by taking the “Great taste at WOW Prices” message onto the
mobile medium.
TARGET AUDIENCE
2. Information on the Demo-Graphics and Psychographics of the intended Target Audience.
18 to 24 year old, College-goers
They’ve grown up during the technological & communication boom & are as comfortable in the
virtual world as they are in the real world.
Smartphones are not only their single source of infotainment on the go but also dominate the
way they stay connected, interact and consume content; which they do mostly via apps!
CAMPAIGN DETAILS
3. Briefly describe the ways in which you achieved your outcome, including creative and media
communications strategies and execution.
KFC “WOW @ 25” Augmented Reality App
An Augmented Reality app that allowed users to see what all they could buy at KFC with any Indian
currency note.
Creative Idea
Scan an Indian currency note of any denomination and behold all the KFC WOW menu options that can
be purchased with that amount, on the very note itself!
For instance, scanning a Rs.50 note could throw up the option of a Potato Krisper (@Rs. 25) with a
Mojito Krusher (@Rs. 25) or any other combination of KFC items that amounted to Rs. 50 or less.
But what about denominations less than Rs. 25? The app would ask you to “beg, borrow or steal” to
make up for the deficit amount.
Creator: Philippe Bergeron
Company: PaintScaping
Website: http://paintscaping.com/
For the user it is almost transparent, he could almost have the feeling that he has super powers. But tomorrow, when everything is in place, by synchronizing all visible and invisible sensors, everyone will be able to benefit from these augmented capacities, as if they were innate abilities and I call this ecosystem:
The Egosystem
Pepsi Max surprise commuters with an 'unbelievable' augmented reality experience at a bus shelter on New Oxford Street in London.
Watch their reactions as unbelievable scenarios unfold before their very eyes; from a giant robot crashing through the street to a passer by being abducted by flying saucers.
To witness more unbelievable feats, subscribe to the Pepsi Max channel www.youtube.com/pepsimax
Follow us on Twitter @PepsiMaxUK
http://twitter.com/PepsiMaxUK
Pepsi Max. Maximum taste. No sugar.
In a world of ubiquitous computer screens, immersive reality isn't about strapping one of them to your face. It's about all our devices harmoniously sharing one rich animated reality -- whether they're in our pockets, on our desks, in a friend’s or a stranger's faraway den, or in your hand.
And it's coming sooner than you might think.
Shot by new mobile device Google Glass.